Consultant and project manager for private salon. Helping them create a more sustainable business that could withstand market changes and compete more competitively as an employer.
APART Studio 2023-2024
HIGHLIGHTS
First consulting contract
Writing copy & blog content for their website launch
Taking on the social media manager role
Creating bespoke content for social media and newsletter
Building an apprenticeship program
Hosting Workshops (internal and external)
Leading team meetings
Being the liaison between the team and owners
SOFTWARE SKILLS ACQUIRED
Webflow for website, blog, online shop
Acuity Scheduling
Notion for project management
Toggle for time tracking
Canva for content creation, internal documents & presentations
Later for social media planning
Mailchimp for newsletters
MARKETING & BUSINESS STRATEGIES
Increasing Google Map visibility
Street signage
Diversifying Instagram content
Creating an Apprenticeship Program to attract and support new staff
Offering Apprenticeship workshops internally and externally for an added income stream
Increasing retail sales via internal incentives & monthly retail promotions
Utilising a newsletter to communicate monthly promotions
Adding blog content to the website to increase engagement
Interested in how I could apply some of these projects or strategies to your business?