Owner of hair salon specializing in creative color.
I started in my living room, and I grew to a team of 16+ employees in a ground-floor location with a retail section that promoted local artists on Saint-Laurent Boulevard.
Unlistd 2012-2022
HIGHLIGHTS
4.9 Stars on Google
Referral rates 15-20%
Cult Mtl Top 5 salons multiple years in a row
Experience creating merch and bespoke educational zines
Collaborated with local artists like Lovestruck, Charline Bataille, etc.
Built an exclusive consultation process that ensured quality control
Managed a retail storefront, inventory, sales and buying budgets
Managed two renovations and increased profits through the pandemic
Created hiring & training processes that grew apprentices into successful juniors.
SOFTWARE SKILLS ACQUIRED
Built multiple websites using WordPress & Squarespace
Asana for task management, delegations and accountability with team
Maintaining payroll via ADP
Mastered Vagaro booking system
Upkept Quickbooks for bookkeeping, accounting & budgets
Familiarized with Moneris, Clover, Square and multiple payment processing companies
MARKETING STRATEGIES
Utilized social media as the main marketing tool
Spent marketing budget on local artists to boost visbility and reach new markets
Customer service focused
Obligatory consultations with exclusive treatments
Welcome Packages for new customers
Referral deals
Loyalty Program (seasonal rewards)
Low-Tox Color & Bleach via O&M
Only clean air salon in Montreal via Aerovex systems
Interested in how we could apply some of these projects or strategies to your business?
Book a consultation to find out ;)